What Successful Entrepreneurs Know - The Muse What Successful Entrepreneurs Know Racecar drivers say that the trick to managing speed at 200 miles per hour is to drive for daylight. They don’t focus on the lines on the pavement or their competition- they are going too fast. Instead, they focus on the horizon. Their hands follow their eyes. Creative business minds do much the same thing. They navigate around immediate obstacles by keeping their long-term mission in view. They drive for daylight. “You’ve got to look forward and drive forward,” Kevin Plank says about his company Under Armour. “You’ve got to dictate the tempo.” Like each of the 200 leading entrepreneurs I interviewed for The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs, Plank executes in the moment with a laser-like focus on what lies ahead. These entrepreneurial professionals don’t benchmark themselves against the competition or evaluate success based on industry norms. This kind of forward focus is distinctive.
